BU 852
Service & Relationship Mktg
This seminar provides doctoral students with exposure to theory, research issues, and readings in key areas of service and relationship marketing. These include (among other), brand loyalty, customer relationships, co-creation of service, service failure and recovery, and technology in service design/delivery. Prerequisite: BU812, BU822, BU842 or by permission.
This seminar provides doctoral students with exposure to theory, research issues, and readings in key areas of service and relationship marketing. These include (among other), brand loyalty, customer relationships, co-creation of service, service failure and recovery, and technology in service design/delivery. Prerequisite: BU812, BU822, BU842 or by permission.
This seminar provides doctoral students with exposure to theory, research issues, and readings in key areas of service and relationship marketing. These include (among other), brand loyalty, customer relationships, co-creation of service, service failure and recovery, and technology in service design/delivery. Prerequisite: BU812, BU822, BU842 or by permission.
